Selling Luxury London Residences Through Targeted Campaigns and Private Events

The Lucan, a first-of-its-kind Autograph Collection Residences by Marriott in Chelsea, redefines London luxury living. Designed for an international clientele seeking refined exclusivity, the project required a hybrid strategy that combined digital precision with personal connection.

The Challenge

The Lucan sought to:

• Reach qualified domestic and international high-net-worth buyers

• Generate verified interest in a short timeframe

• Build trust through authentic engagement — both online and offline

The Solution

Million Pound Homes designed and executed a multi-channel strategy that merged performance marketing with experiential outreach:

• Exclusive Events: Hosted private investor events in Ghana and the UK to build relationships and drive trust.

• Digital Campaigns: Launched data-led campaigns across Meta, TikTok, and Google Ads targeting UK and overseas HNWIs.

• Lead Management: Created pre-qualified lead capture forms and implemented a seamless nurturing sequence to accelerate conversion.

Services Provided

• Paid Media Campaign Management

• Event Marketing & Activation

• Lead Capture and Nurturing Automation