Selling New Homes Through Social Media Campaigns for Mount Anvil

Mount Anvil, in partnership with Peabody, launched One Clapham — a premium collection of one- and two-bedroom apartments in Battersea. Known for delivering high-quality homes across London, Mount Anvil aimed to reach discerning buyers without relying on traditional property portals.

The Challenge

Mount Anvil needed to:

  • Attract qualified leads from UK and international buyers for the final phase (“The Arrival”)

  • Bypass high-traffic portals and focus on strategic, high-intent channels

  • Maximise brand exposure while keeping cost and complexity in check

The Solution

Million Pound Homes delivered a powerful social media campaign across Instagram and Facebook:

  • Created a high-converting landing page for direct lead capture

  • Produced video walkthroughs and UGC influencer content

  • Launched performance-led ads targeting UK and HNWI audiences from Nigeria, Egypt, and South Africa

Services Provided:

  • Paid media campaign management

  • Bespoke content creation

  • Lead capture setup and qualification funnel optimisation

The Results

  • 90 qualified leads from UK and international HNWIs

  • £1.1 million in reservations across two apartments — all within 8 weeks

  • 150,000+ impressions, with CTRs between 4.2–6.7%

  • Measurable engagement and interest from priority markets, including Egypt, Nigeria, and South Africa

““MPH helped us generate real momentum around One Clapham — connecting us to serious buyers across multiple markets and producing creative that truly elevated the development.”
”
— The Vendor
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